Mobile UI UX
MJV has published the book “Design Thinking – Business Innovation” and they challenged me and Renan Cammaronsano (@beikbeik) to create tools that could be extensions of the book.
As designers, we are used to create personas. It helps think in scenarios, interactions and to understand for who we are designing for, so we thought if it was possible to create an app that would easily help create and describe personas.
We made a brainstorm and we created some initial sketches in order to imagine the possible interactions and how the app could work.
After validate if the app was interesting we got the approval to keep developing the idea.
We started creating a few prototypes:
We ran a few tests in order to understand if the navigation was working fine and if the app was easy to understand for people who were not used to designing process.
Though usability tests we discovered what was working properly and what was not performing well. We reviewed our designs and started creating the final interface of the app.
The illustrations were created by Maria Beatriz.
Today, Persona Maker is available for free for iPad at the Appstore.